Martha Crotty
Coordinator, District Operations
(239) 337-8306

Sonia Maldonado
Executive Secretary
(239) 337-8300

Office Fax: (239) 337-8378 and (239) 335-1406

Marketing and Program Placement Committee
Agenda & Minutes

The Marketing and Program Placement Committee shall be made up of individuals from departments including Communications, Student Assignment, Evaluation, Testing and Research, Curriculum, Exceptional Student Education, School Operations, Professional Standards, Equity and Recruitment, Planning and a parent representative appointed annually by the Superintendent.  The chairperson of the Marketing and Program Placement Committee will be the Director of Professional Standards, Equity and Recruitment.

The Marketing and Program Placement Committee will annually review enrollment data, applicant data, and student achievement data for every school.  Based on this review, the Committee will determine whether any schools have too few or too many applicants or an overall applicant pool that is not diverse.  Likewise, the Committee must assess the level of student achievement in each school, including whether each school is making AYP under NCLB.  The Committee's next responsibility will be to make recommendations to the Superintendent to address any specific challenge that it identifies.  Issues within the purview of this Committee include:

• Does a particularly popular program need to be replicated?

• Does a school's marketing effort need to be modified/improved?

• Does District-wide marketing need to be modified/improved?

• Does marketing for particular school need to be targeted differently?

• Does the educational program at a school need enhancement?

• Should a magnet program be implemented or phased out at a given school?

• Are special education programs appropriately placed?

• Does the location of Limited English Proficiency programs affect diversity? How?

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