2855 Colonial Blvd • Fort Myers, FL 33966
Phone: 239.334.1102 • TTD/TTY: 239.335.1512

Our Mission: To ensure that each student achieves his/her highest personal potential
Our Vision: To be a world-class school system
Superintendent
Joseph Burke, Ed.D.
Superintendent of Schools
Lee County Public Education Center
2855 Colonial Blvd.
Fort Myers, FL 33966

Terry Wood, Executive Secretary
Phone: (239) 337-8301

Office Fax: (239) 337-8378 and (239) 335-1406

Dr. Burke

Marketing and Program Placement Committee
Minutes
Meeting Schedule 2011-12
   
October 3, 2011 Minutes
January 9, 2012 Minutes
February 13, 2012 Minutes
March 5, 2012 Minutes
April 2, 2012 Minutes
May 7, 2012 Minutes
 

Past Agendas and Minutes
FY11-12
FY10-11
FY09-10
FY08-09
FY07-08
FY06-07
FY05-06
Members:  Ranice E. Monroe, Dr. Constance Jones, Mike Smith, Dr. Richard Itzen, Leila Muvdi, Dr. Deedara Hicks, Dr. Sheryl Clarke, Mike Bursztyn, Al Shilling, Beth Bolger and Joe Donzelli

The Marketing and Program Placement Committee shall be made up of individuals from departments including Communications, Student Assignment, Evaluation, Testing and Research, Curriculum, Exceptional Student Education, School Operations, Professional Standards, Equity and Recruitment, Planning and a parent representative appointed annually by the Superintendent.  The chairperson of the Marketing and Program Placement Committee will be the Director of Professional Standards, Equity and Recruitment.

The Marketing and Program Placement Committee will annually review enrollment data, applicant data, and student achievement data for every school.  Based on this review, the Committee will determine whether any schools have too few or too many applicants or an overall applicant pool that is not diverse.  Likewise, the Committee must assess the level of student achievement in each school, including whether each school is making AYP under NCLB.  The Committee's next responsibility will be to make recommendations to the Superintendent to address any specific challenge that it identifies.  Issues within the purview of this Committee include:

  • Does a particularly popular program need to be replicated?

  • Does a school's marketing effort need to be modified/improved?

  • Does District-wide marketing need to be modified/improved?

  • Does marketing for particular school need to be targeted differently?

  • Does the educational program at a school need enhancement?

  • Should a magnet program be implemented or phased out at a given school?

  • Are special education programs appropriately placed?

  • Does the location of Limited English Proficiency programs affect diversity? How?

Click here to visit our Student Assignment website